LATEST POST

How Google Plus will boost your local business reputation

At the beginning of June, Google made some fundamental changes to their Google Places listings.  They removed Google Places and changed it to be part of their social media networking platform Google +. It is now called Google + Local. And while it is a huge change that will mix up things for some time,…

Continue Reading →

Using Mobile Marketing To Boost Existing Marketing

I’ve been talking with a local restauranteur about their marketing.  And what I have found from those conversations has opened his eyes. Restaurants have always found Internet marketing to be relatively ineffective.  Ranking websites for their area doesn’t bring traffic and it doesn’t enhance their existing marketing. And when I first spoke to the restauranteur,…

Continue Reading →

Mobile Marketing without Google

For the last few years, we have seen the emphasis on marketing using search engines, especially Google. As a result, most of the marketing that is talked about and pushed to businesses is about getting onto page 1 of Google.  Something that should still be part of your business’ marketing strategy. But not the only…

Continue Reading →

Your Business Reputation is Everything

Online reviews can be great value or do damage  to your business. The anonymity the Internet can provide means that people who don’t like you can write reviews that are damaging to you business and reputation. And there is very little you can do to stop them. There is legal action going on at the…

Continue Reading →

Get A Bigger Piece of The Local Marketing Pie

Barely a day goes by without reading in the daily papers or hearing on the radio or TV that consumers are saving more than they are spending. And we are seeing it everyday in our local communities, with small businesses closing their doors.  And even more businesses cutting back in some way or another. It…

Continue Reading →

Mobile Web Access Accelerating with Businesses lagging behind

I’ve just seen some statistics on mobile access to the web that should make businesses get up and take action. According to  ITU and Wireless Intelligence (2011), 82.7% of all mobile device owners has active broadband subscriptions.  Add to that 65% of all mobile phones in Australia are smartphones.  Number of mobile phones in Australia…

Continue Reading →

Mobile Search to take over by 2014

There has been talk for some time that internet search using mobile phones is set to exceed local searches made from a computer. As reported in The Age newspaper, in the battle for mobile phones, between July-Sept 2011 65% of mobiles purchased were smartphones. This is up from 59% at the same time last year.…

Continue Reading →

Your Website Must Be Mobile Search Friendly to Please Google

There is no denying that if your business website cannot be found using Google or the other search engines; you will start to lose sales to your competitors. With mobile search, the field has exploded.  With more people using smartphones to access the internet, it is now ultra important to ensure your website is mobile…

Continue Reading →

Yellow Pages gone by 2014 and replaced by Local Search

Finally, Telstra have admitted that Sensis the division that manages Yellow Pages directories is in sharp decline.  While they haven’t said exactly how fast the decline is, they have started to put employees off. 12 months of Google local search and the fast growth of smartphones to access the Internet has seriously dented yellow pages…

Continue Reading →