Using Mobile Marketing To Boost Existing Marketing

I’ve been talking with a local restauranteur about their marketing.  And what I have found from those conversations has opened his eyes.

Restaurants have always found Internet marketing to be relatively ineffective.  Ranking websites for their area doesn’t bring traffic and it doesn’t enhance their existing marketing.

And when I first spoke to the restauranteur, he expected the same situation with mobile marketing which would give me a mobile site that sat there and achieved nothing for the investment.

When I showed him how mobile marketing could boost the results from his traditional marketing, his eyes lit up.  Finally he could see how the technology could bring in new customers, increase the amount they spend and how to get them to come back more often.  And, much to his delight, it was easily measurable and a campaign he thought about in the morning could be sent out in the afternoon.

That is the big key to mobile marketing.  Using it to boost a business’ existing marketing strategy.  It can boost window signage, POS signage, menus, direct mail, invitations on receipts, even handouts.  Whatever marketing your business is using, mobile marketing can boost its impact.

It can

Instantly reach customers where they are…at home, at work or on the way home.

Instantly reach customers when they are ready to buy…hungry, comparing products, looking for a place to eat.

The possibilities for this restauranteur have grown far beyond what he ever thought possible.  You don’t have to be restaurant to take advantage of mobile marketing.  Look at what you are currently doing and how mobile can become part of your marketing strategy.

Mobile Marketing without Google

For the last few years, we have seen the emphasis on marketing using search engines, especially Google.

As a result, most of the marketing that is talked about and pushed to businesses is about getting onto page 1 of Google.  Something that should still be part of your business’ marketing strategy.

But not the only thing.  Marketing should never only be about getting new customers.  If businesses relied only on getting new customers, most of them would go out of business very quickly.

Repeat customers keeps the doors open. They pay the bills, the loans and the employees. Getting customers back to buy again and again should be the main source of every business marketing plan.

Mobile marketing is ideal to manage, measure and monitor.  And Google is almost nowhere to be seen.

Mobile websites, QR Codes, text messaging, mobile apps, coupons, keywords are all ways to build a database of customers and keep them coming back to buy from you.

Or to stop money leaking from the business with appointment reminders.  People break appointments every day for the dentist, hairdressers etc.  In the past, if an appointment was broken you were left with  a gap and could only fill it if someone rang at the right time. With sms messaging you can let every customer know you have a gap to fill.

You can test a campaign out that you thought about in the morning and have it send by the end of the day and test the results.  No days, weeks or months needed to book ad space.  You prepare the text ad and send it.

The possibilities are endless.  The relationship you can build with your customers is huge.  Just don’t overdo it.  If you send an sms daily, you will probably get many opting out.

For some businesses, once a week is fine, for others once a month is all that is needed.