Barely a day goes by without reading in the daily papers or hearing on the radio or TV that consumers are saving more than they are spending.
And we are seeing it everyday in our local communities, with small businesses closing their doors. And even more businesses cutting back in some way or another.
It all sounds like doom and gloom but the great thing is that unemployment has not been growing very much.
So what does all this mean to your local business, small or medium?
If you look at previous economic slowdowns, the businesses that boosted their customer service and really focused on carving out a niche grew faster than their competitors. And many of those businesses were started during these supposedly quiet economy.
As we all know, during the good or bad times, there is only a certain slice of the total pie you can grab. So how do you grab a larger slice of that pie for your business?
Quite simply, by using local search and mobile search marketing more effectively than your competitors you have the ability to take a larger piece of the consumer pie.
To take that larger piece, you have to ensure your business is positioned effectively. Here are some ways to do just that.
- Be on page one of Google in your local area for the keywords that are most commonly typed in by your customers.
- Be easily found on Google mobile
- Ensure you have a website that makes it easy for customers to contact you
- Ensure you have a mobile friendly website that makes it easy for customers to call you with one tap
- Offer packages and deals that your competitors can’t or won’t offer – really refine your niche
How you put each point into practice is the subject of many other articles on local and mobile marketing.
You have to be where your customers are looking and that is on Google using their computers and increasing their mobile phones and tablets. Customers will no longer use a phone directory or the newspapers to find you, they will be looking for your business or your competitors using search engines which will mostly likely be Google.
You must take action before your competitors do. Go to it