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April 17, 2012

Using Mobile Marketing To Boost Existing Marketing

I’ve been talking with a local restauranteur about their marketing.  And what I have found from those conversations has opened his eyes.

Restaurants have always found Internet marketing to be relatively ineffective.  Ranking websites for their area doesn’t bring traffic and it doesn’t enhance their existing marketing.

And when I first spoke to the restauranteur, he expected the same situation with mobile marketing which would give me a mobile site that sat there and achieved nothing for the investment.

When I showed him how mobile marketing could boost the results from his traditional marketing, his eyes lit up.  Finally he could see how the technology could bring in new customers, increase the amount they spend and how to get them to come back more often.  And, much to his delight, it was easily measurable and a campaign he thought about in the morning could be sent out in the afternoon.

That is the big key to mobile marketing.  Using it to boost a business’ existing marketing strategy.  It can boost window signage, POS signage, menus, direct mail, invitations on receipts, even handouts.  Whatever marketing your business is using, mobile marketing can boost its impact.

It can

Instantly reach customers where they are…at home, at work or on the way home.

Instantly reach customers when they are ready to buy…hungry, comparing products, looking for a place to eat.

The possibilities for this restauranteur have grown far beyond what he ever thought possible.  You don’t have to be restaurant to take advantage of mobile marketing.  Look at what you are currently doing and how mobile can become part of your marketing strategy.

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Warren Granger founded Local Media Marketing with the sole aim to increase client's business bottom line using customer focused websites and SEO that uses Google to rank and be found online. The bottom line or net profit is the key to driving the growth of every small or medium sized business.

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