Websites That Create  A Queue Of Visitors Ready To Buy From You Every Day

Transform Your Website Into Your Marketing Factory To Capture And Nurture Leads And Generate Sales Daily

Get A Website Designed To Turn Visitors Into Customers

Imagine your shop or office windows had hundreds of people look at them every day before walking on without opening the door and coming into your business.

How long would your business be profitable if people just looked in the windows but never ever opened the door and walked in?

For many business owners having a website is about putting up a glossy brochure in digital form with the hope people will not only come to the website but will also just buy without you having to do anything else. It has been sold to you that your website will sell for you online 24 hours a day without you having to do a thing.

What could be better?  Your website does all the selling 24 hours a day without needing to be paid, feed or given holidays. The World Wide Web is brilliant and has transformed many businesses over the years and given ideas growth they might never have achieved 20 years ago.

And yet we as human beings still respond to the same messages and suggestions...except they are thrown at us on almost every website. Flashing advertising. Special limited offers. Someone from Melbourne just bought this or reviewed us. All of this is designed to grab your attention to get you to do something.  Clickbait is a well known term these days.

Stop Shiny Object Syndrome

That's what visitors to your website are facing. The shiny object they see that tries to pull them away from your website with some .

Your web design must stop the dreaded click that takes the visitor away from your website. Distraction is your biggest enemy for converting visitors into customers.

Most websites are not designed to stop people clicking onto the next shiny object that offers them something more enticing and self-gratifying which spikes the dopamine levels in the brain. And what a feeling they get from that click. It won't solve their problem but it will give them a temporary dopamine buzz…until the next ad or button that captures them like a deer in headlights.

That is what your website is up against and we help design it to stop visitors clicking away...until you have taken them along the path to help them solve their problems, whether they realise it or not.

You see website design is viewed by most business owners to only be about the look of their website in the HOPE that people will buy when they land on the website. That type of web design is focused around graphic designers who believe it is all about the logo, the images and graphics plus some words. A picture is worth a thousand words you might be told. But what words? What you see in a picture is often totally different to what other people will see. And it is totally different to what Google sees and most importantly, what Google is expecting to see.

Your website needs to not only attract and hold visitors attention but also get them take action. Not just a 10 or 15 second visit to your website before leaving.

Your website is both the window and the doorway into your business.

Your Business' Window

As a window into your business your website’s design needs to grab visitors attention as the business that can solve their problem. It has to provide compelling reasons why they need to enter your business to either buy or get more information from you. Entering your business viayour website, means they have been compelled to click on a link.

Every one of your products or services is a solution to problems people have! You have to identify the main problems then talk about them on your website. Those problems have links to the pages that will show them how your product or service can solve that problem. That’s the beginning of the path you want to take them along.

Your Business' Front Door

That first click is the start of the path that takes them through the Door and into your business where the real magic happens.

With effective web design once visitors have clicked on the problem-solving link, you now take them along the path or a series of steps to demonstrate how you will solve their problems, remove the obstacles in their lives to truly make their lives richer and more fulfilling.

This is where you bring out the Psychology and Dopamine - for the right and ethical reasons.

Too many business owners develop their website to get people to click on a link which just gives them a list of the products or services. This leaves it up to the potential buyer to work out what to choose and what thye have to do next. In other words, it is left to the buyer to make a decision without any meaningful guidance.

Many businesses do this everyday in their bricks and mortar shops and offices. Potential buyers walk in the door and if they haven’t just said “I’m just looking” They are often handed a brochure with a list of all the product and services and then left to choose one.

What do you think happens then?  Those buyers take the brochure, mutter, "I’ll think about it" or "I'm just looking" before they often hightail it out the door, never to return.

And this is exactly what happens to so many business websites every single day of the year, 24 hours a day. Potential buyers land on your website do their window shopping, read the list of the products or services before turning around and walking out the virtual door of the business and going to the next competitor.

Whilst you will always get a percentage that will walk back out (known as website bounce rate), this is something we don't like to see occurring more than 60% of the time on your website.

Why? Because we know that 40% of all visitors fall into the three key buyer categories.  

4 categories of buyers

  • Buy Now - 3%
  • Information Gathering  - 17%
  • Researching Possible Problem - 20%
  • Tyre Kickers - 60%

Your message has to target each of the first three buyers in the right way.  Every one of your website visitors is at a different stage of the decision making process. So how do you target each one.

We use three core principles of marketing.

The Message

3 messages for each of the 3 types of buyer. Whilst you might have great products, the message that appeals to Buy Now visitors probably won't appeal to the Information Gatherers or the Researchers.

So you have to take each buyer on a different path into your website.

The Market

How do you identify the right market (buyers) on your website so that you can present the right message to capture their attention? Questions, questions and often more questions.  That way you segment the buyer types so you can present the right message to the right market, otherwise known as the website visitor.

The Media

Whilst you will start with your website you may find the use of other media is needed to nurture those potential buyers such as email, SMS, direct messaging, videos, letters or parcels.

You can explore these three principles in greater detail here under Marketing.

With this approach to your business and your website, we will go through with the 9 Website Building Steps to drive your sales.

Your 9 Website Conversion And Sales Steps

1. Brand

Before Google also became a verb for conducting online searches there were a number of brands such as Hoover, Xerox, Witeout, Band-Aid that became verbs and part of our vocabulary.  Not that long ago people often referred to hoovering their carpet or wite out the typing error on a page, Xeroxing a page or document instead of photocopying. Many people still say I’ll put a band-aid on a cut even though they don't use the actual band-aid brand.

Those brand names become etched in our minds to the point where everybody automatically knows what you are talking about.

Now we can’t promise that your brand could become associated completely in the minds of the public with your product or service.

But we can work to get Google to see your business brand to be the predominant and authority brand in your industry, suburb, city or state. Your brand is the single most important part of your online presence today. 

Without your business brand being validated in the eyes of Google and other search engines you can throw thousands of links at your website but it will never guarantee Google will rank more of your website pages than those of your competitors.

At Local Media Marketing we look at your business brand, where you are located online and how your information presented online.  Because that is exactly what Google does!

Many businesses think they’re online presence revolves only around their website, Facebook page, Twitter or Instagram and LinkedIn. But the majority of Facebook, LinkedIn and Instagram pages are personal profiles with a little bit about a business.  Rarely are they a full company or business profile.

But even that’s not enough for Google so we develop for you more than 20 online properties beyond Facebook, Twitter or LinkedIn.

Properties that help you present a consistent and compelling message and profile of your business brand so that when Google looks at these sites and compares them to your website they find a strong and authoritative brand.

This gives some certainty that if they show your web pages in response to somebody's searches those web pages are the most relevant for that search.

Ignore your brand and you will be throwing ranking and conversions out the window.

2. Keywords

Almost all business owners don't realise that Google ranks web pages and not websites.  This is why so many websites have the same 5 or 6 keywords on all their web pages.

Each web page should only use the keywords that are related to that product or service. If your website is about your landscaping services which includes turf, retaining walls, pergolas. If you listed landscsaping, turf, retaining walls and pergolas on every page, it would create confusion with Google and they would probably not be sure whether the pergola page was relevant to a persons search for pergolas and when they cannot be certain the page will not rank.

But if the pergola page had all the keywords built into the page in the way we build them to build your relevance and brand authority, Google will see the page as only about pergolas. No confusion for Google and no confusion for the website visitor.

3. Silos

99.5% of all web designers don’t know about and will never use a silo structure to build your website.

Many website designers sell websites as 2/3 page or 5/6 for a flat rate as if it is all about the cost. They often tell people you only need a few pages that match your products or services.

And this is how most business owners see their website. A Home Page, Products or Services pages, About Us page and a Contact Us page.

And then wait for the flood of traffic...  Only to hear crickets in the background.

We start at the top category keyword and build your website around those keywords. If you were a landscaper, we would use the top level keyword Landscaping, then break it into categories such as Commercial and Residential. In commercial you might talk about designing a commercial entry garden. In residential, you could write about modern gardens, Japanese gardens, pergolas or retaining walls.

We make sure each silo and category is written to tell a story and show you know your industry. Then each article is written to expand the subject and show your knowledge.

Then we take build what is called Schema to tell Google exactly what each page is about in a structured way so there is no question what your entire website and each page is about to build your authority.

4. Visitor Interaction and Conversion


5. Mobile Focused Design

60% to 70% of

6. Content that is customer focused

7. Stable Website Platform

8. Easy to Update with New Content

9. Ongoing Marketing Strategy - Automate, Delegate or Delete - Automate Processes Not Relationships





Web Design is seen as the process for business owners to build a website to promote their business, products and services.

You must know what goals you want to achieve.  Just being online is probably not enough. After all, why invest money and time on a website if it is rarely see or visited and generates no call or enquiries?



without focusing on all four goals will never give you the Return on Investment (ROI) you need to justify the investment in both dollars and time.

1. Attract The Right Visitors

You have to get the right visitors to your website first before you can complete the next four steps.  to either buy from you and become customers or you must capture their details to give you any chance to get a sale. There are four types of buyers who visit your website every day.

  • Buy Now 4%
  • Gathering Information 17%
  • Know They Have Problem 19%
  • Tyre Kickers 60%


2. Solve Their Problems



Convert Visitors Into Buyers

and design of the interface or UI.

Web design uses a number of standard programming languages including HTML (Hypertext Markup Language, CSS (Cascading Styles Sheets and PHP (PHP Hypertext Preprocessor).

HTML is uses to display the web page for users to read.  CSS allows for developing a standard style to display in a specific layout and look.  PHP sits in the background and works in conjunction with HTML and CSS. Without PHP HTML and CSS would not function correctly.

Web design is much more than just design or technology, it includes the design of the user experience, optimisation, web development to incorporate databases, applications, storage of data, animated graphics and videos.

WebDesign is the overall process of designing websites webpages and other web related aspects such as graphics. logos, music, animations and videos.

Web design includes creating layouts and colours with graphics the fonts the content.

Web design uses web designers who are skilled or capable using HTML, cascading style sheets, other technologies such as JavaScript or PHP or a range of other software that allows the website to be built or designed in a way to function correctly and provide uses with information they can read and react and respond to.

Web designers should have a knowledge of the users requirements in obtaining information purchasing proper products or services or Jess providing contact details for further information to be provided.

A lot of WebDesign is focused around creating brochures style webpages that really function only as an information base and not as a fully interactive page that is focused on helping the user to find what they are looking for in order to make a decision on buying or asking for more information.

WebDesign has evolved over more than 20 years when they first browser was released by Microsoft which supported arrange of programming requirements called HTML markup and style sheets in order to provide the computer screen that users look at with information I can read without trying to understand any programming languages.

Browsers provide the interactive interface that people have with the website or webpage in order to understand I’ll find out information that they require.

For far too many designers over the years it is been a focus of creating Webpages that are really from a programming point of view the biggest consideration without any understanding of the user experience.

WebDesign Is in essence a marketing and communication portal for the business and the potential purchaser of the business is products and services.

It is Much like the windows and the door of a bricks and mortar business or an office that provides an insight into what the business is offering and can provide to the purchaser.

For many businesses when they are designing their layout they do not think of it as having a window display the sole focus is on enticing or attracting the public to open the door and into the business.

But that is exactly what is required to get people to open the door and walk into whether it is a shop or an office or any other type of business to either enquire further or to make a purchase or place an order.

The homepage of a business as website is not just a place to show the basic information or a list of the products and services they sell and nothing more because unlike a window display people can click skip to the next competitor in a matter of seconds compare to walking past a business in stopping before walking on to your next competitor which may not be within walking distance.

Graphic designers have a tendency to focus primarily on the book colours and feel of the website without really understanding the importance of the user experience on the site.

Far too many businesses address the most basic information about their business and their products and their services and the problems they solve or can solve in the hope that they will get people to just make a buying decision on the spot.

Sadly for many businesses making a buying decision on the spot does not happen as hoped and there is a lot more that needs to be done To develop strategies targeting visitors aren’t getting them to leave their details and following up with them.

For many businesses they see the website as purely the electronic brochure for new and potential customers to buy from them.

Don’t neglect the incredible value that their existing customer base with they have a real list of customers or are planning on doing so and how to combine both the website design with customer re-acquisition programs which in turn boosts Their authority online.

Many business owners put a lot of time and effort into the design of the homepage thinking that is that it is the core page which majority of people will arrive at their website.

However this assumes that Google and other search engines will only ever rank or show the Homepage of the website when in actual fact the tenancy has always been and continues to be to show the relevant page on the website because they rank pages And not websites as a whole.

This reinforces the important part about presenting and providing the potential for conversion on all internal content pages of the website in order to drive business sales and customer growth.

Web designers and the business owners often see our website as falling into the category of build at once and then forget about it. This is one of the most potentially damaging parts of the marketing strategy that a business Can contemplate.

Web pages and websites must Be an integral part of the entire business marketing strategy however for many small businesses there entire marketing strategy revolves around their website and the belief that if they build it people will come.

The concept is so far removed from reality that spending $500 on the website that is just an electronic brochure will not provide any appreciable visits or sales from Potential customers.

The core emphasis of having a website is it it provides the online focus of all marketing strategies.

 The website should be able to do one of three things.




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Productivity Course for Entrepreneurs:

focus & action

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About the Author

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